Corporate Con: TVS Apache 2

They're not thinking, I tell you. We all know that ads which alienate certain stereotypes of people leave a bad taste behind. And once that happens, many of us won't ever regard that product as highly as we would otherwise... oh you didn't know that? What do you mean? You mean I'm wrong? How dare you! Etc.

Sigh. I digress. Point is, the TVS Apache ad is full of slick footage of young, hip people, a good-looking motorcycle, great stunts and action shots. So why spoil it by making these hip-sters mock various types of people? Why make enemies? And if you must, why overdo it to the point where my first reaction to the ad is to hit the switch channel button on the remote, rather than, 'nice stoppie!'

Take the original Pulsar wheelie ad for instance. It mocked no one. It was a straight-forward, dramatic advertisement that said very clearly: Enjoy this. The second one mocked a bike, but only the one that was no longer going to be around. The message was, 'the new one better.' By the time the airport runway+parachute ad came along the rubber band was stretched to the limit, but the point is, people remember those ads. They still want the first ad's video for keeps. How many of you want to cherish and treasure the Apache ad, then? Is it really now or never, then?

Creativity rating: 2/10
Relevancy rating: 0/10
Danger to public rating: 5/10
Overall ad rating: 0/10

The earlier Apache link is here