TVS set to make a racket in the scooter market

In keeping with its intention to introduce seasonal limited editions every year, and in an effort to ring in the spirit of tennis in India, TVS Motor Company has signed up a one year agreement with the All England Lawn Tennis Club (AELTC) as the official licensee for Wimbledon Tournaments. As part of this association, TVS Motor Company will bring out two excitingly designed, limited edition scooters, which are inspired by the contemporary, classic and sporty imagery of 'the spirit of Wimbledon'.

The TVS Scooty Wimbledon Collection, namely, Wimbledon Class and Wimbledon Xtreme will be launched to coincide with the Wimbledon season, beginning June. While the former is a classic rendition of the Wimbledon colours, pristine white with purple and green flow-strokes, the latter is an exciting red bike with 'never-before' graffiti art that captures the sheer excitement of tennis!

"At TVS, we constantly study the leading style and fashion trends in India and abroad to assist the development of our themes every season. We observed that there is a growing trend of sports and fitness consciousness amongst young girls that is being reflected in fashion trends. They tend to identify with the tennis stars, who continue a long legacy of being style and fashion icons" said S Srinivas, General Manager Marketing, TVS Motor Company.

"The TVS Scooty Wimbledon Collection, comprising of 10,000 scooters is being brought out as a tribute to women with sporty attitude. Buyers of the Scooty Pep+ Wimbledon collection will get a complementary Scooty-Wimbledon sweatshirt and a sporty sling bag. Being a limited edition, the Wimbledon collection will retail at a premium of Rs.1599 over regular colors. " he added.

The Wimbledon Collection endorses the fact that Scooty Pep+ is a brand that is known for style innovations and remains the most exciting two-wheeler brand for young girls. Each color in its repertoire allows the girl to express her unique style and personality. Girls can choose from Perky Pink, or Mystic Mauve or from our range of 99 colours that are customized just for her!

Heh heh, sorry, but I just had to post that. Although I should think TVS should be ringing up sales, or doing what it takes to ring up sales, rather than ring in the spirit of Wimbledon or tennis in India... damn I've already forgotten what TVS is ringing in... see what I mean?