Feb 4, 2008

Xenitis UFO 0150: new scooter & Rock goes all-India!

Xenitis UFO 0150Xenitis, the brand that has rocked the two-wheeler world, has in the short span of time, doubled its product range in India. To two two-wheelers. Meet the new UFO 0150. In addition, the Rock 100 will now rock the whole country. Read all about it below:

Xenitis UFO 0150Global Automobiles Enters Scooter Market in India
  • Launches UFO 0150—The New Generation Scooter in India
  • National Launch of Rock100 – 100cc Motorcycle @ Rs 19,990
    The Revolution in Automobile Industry

Successfully Launched in Eastern India in November, 2007, with an existing customer base of approx 40,000 motorcycles in East. Revolutionary Price point of Rs 19,990 and exceptional mileage of 125 km/litre.

Xenitis Rock 100Within 1 year of 2-wheeler factory inauguration in West Bengal (the first two-wheeler manufacturing unit in Eastern India) by the Honourable CM, West Bengal, Global has geared itself to strengthen its presence in 2-wheeler market in India with the launch of Xpression and Xpression Plus in 125 cc category, Rock 100 in 100 cc and now UFO 0150 to take on the scooter market.

Mumbai, January 31, 2008: In keeping with its commitment to storm the burgeoning 2-wheeler market in India, Global Automobiles, The only 2-wheeler manufacturer in eastern India from Xenitis Group, launches UFO 0150- a 4-stroke new generation state-of-the-art scooter in India today, thus marking its entry into the scooter segment. The Group is also announcing the National Launch of Rock100 the 100cc motorcycle that has created revolution in the 2-wheeler market in India at a price of Rs 19,990.

Shri Pranab Mukherjee,Hon’ble Union Minister, External Affairs, Govt of India unveiled the UFO 0150 and Announced the National Launch of Rock100 today in New Delhi in presence of Tariq Anwar, Hon’ble Member of Parliament & Member, Consultative Parliamentary Committee on External Affairs and Shri Anil Basu, Hon’ble Member of Parliament & Chairman, Indo-China Friendship Forum.

Targeted at urban youth males and females with a focus on students in India, UFO 0150 will capture the fancy of the target segment as a New Generation Scooter. It is featured with 150 cc, 4 Stroke Engine, Electronic Self Start and Kick Start facility, metal bodied chassis and front and side cover in ABS. Available in four colour variants of Red, Black, Yellow and Silver, UFO 0150 will be the preferred choice of scooter riders for its high instant pick up, very powerful engine. The ex-showroom price (Delhi) of UFO 0150 is Rs. 34,990.

Designed and developed completely by Global Automobiles R & D, Xenitis group is committed to provide a satisfaction to scooter riders all across the country for its easy to drive facility and unique features like scooter disc brake, mobile indicator and self start that are not available in any other existing models in India at this price point.

Announcing the launch of UFO 0150 in India, Mr. Santanu Ghosh, Chairman & Managing Director, Xenitis Group said, “We are entering the scooter market in India with UFO 0150. Global hopes to sell 15000 units of UFO 0150 by the end of this fiscal. We are eyeing 25% market share by 2010 with the help of our aggressive marketing strategy and pan India dealer network. Though the scooter segment constitutes only 15 per cent of the two-wheeler market, Global has chosen to enter this arena to win over the youngsters.”

Global has built a strong dealer’s network of 450 dealers spanning across the country. It has 150 dealers in North India, 125 in West, 100 in South and 75 dealers in eastern India. The company has set up 250 exclusive showrooms across the country.

Xenitis Group, one of Eastern India’s biggest conglomerates set up its eastern India’s first and only 2-wheeler manufacturing factory in West Bengal in February, 2007. It has launched “Xpression”—the first 2-wheeler from its stable on 28th April,2007. The company has strengthened its presence in 125 cc category with Xpression Plus that was launched in quick succession in August,2007.

Rock 100, the Revolutionary product, was launched in November ’07 in eastern India. The 100 cc Motorcycle is aptly christened Rock 100 as it has already evoked enthusiasm in highly competitive 2-wheeler market with loads of enquiries from across the country. Global has already sold 40,000 units of Rock 100 in eastern India in last few months. With the ready availability of the product across the country, it has set an ambitious sales target of 1.6 lakh by current financial.

Rock 100 has all the potential to rock the 2-wheeler enthusiasts of India with its unbelievable Mileage of 125 km /litre and mass affordability factor. Featured with 4 Stroke Engine, Electronic Self Start and Kick Start Facility, Tachometer, Gear Indicator, Aerodynamic Headlight with Halogen Bulb, Sporty Indicators, Rock 100 would penetrate into the mass market across the rural and urban India including traders, office goers, farmers, teachers with the lowest ever price point and maximum mileage of 125 km/litre. The 100 cc bike with a robust masculine look, unmatched style will be available in four attractive colour variants of Red, Black, Blue and Silver.

“We are going aggressive for an all India roll out of this revolutionary Rock100 -the 100 cc performance motorcycle at lowest ever price point by any 2-wheeler manufacturer in India. This will cater to the requirement of the common people of our country. There will no more be an out of reach 2-wheeler for anybody in the country. Rock100 will also be a rocking product in the remote areas where finance is not available and also will keep the 2-wheeler market steady even without depending on retail financing. We do believe that sub 20 K bike would bring in automobile revolution in India. We are confident to carve a niche for ourselves in the 7.6 million 2-wheeler market with our state-of-the-art technology, affordable pricing and strong distribution channel”, commented Mr. Santanu Ghosh, Chairman & MD, Xenitis Group

Xenitis Rock 100 “Our 2-wheeler factory has the capacity to churn out 3.6 lacs 2-wheelers annually. The company has taken order booking of 1.6 lacs 2-wheelers to be supplied till March 2008 from all India distributors and booked a sales turnover of Rs 400 crores for the current financial year. The company has also got confirmed export enquires from Middle East, Russia, Nepal, Bangladesh, Sri Lanka and some African countries”, added Ghosh.

“We are confident of acquiring a 20% market share in 100 cc & entry level category by 2010” added Mr. Ghosh.

4 comments:

Sankoobaba said...

they shud call it UCO
not UFO
UCO=Unbelievably Cheap Object!!

is it the nano(in terms of price) of bike world??

peter said...

Launch to drive upgradation of 100cc customers to superior 125cc XCD DTS-Si
Bajaj XCD 125 DTS-Si to offer 150cc features, 125cc performance and 100cc mileage
Goa, 9th September 2007: Christened “XCD 125 DTS-Si �, (Pronounced Exceed 125 DTS-Si) Bajaj Auto has launched its much-awaited motorbike with the all new ‘Digital Twin Spark - Swirl induction’ (DTS-Si) engine. Designed and developed completely by Bajaj Auto R&D, Bajaj aims to upgrade 100cc customers with this revolutionary product.
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micheel

buzz marketing

Ruddy said...

I like your article, can i copy it in my web?

rearset said...

Only this one. Go for it, Ruddy.
In any case, it more a press release than stuff I actually wrote.