Coca Cola is launching a new product, called Coke zero. As you can guess, it's Coca Cola that promises the real taste of the original fizzy drink, but with zero sugar. Life as it should be, almost – the actual stuff, but with none of iffy bits. To celebrate, Coke's created a new website called Zero Is More which allows you to direct your own small movie. You get a bunch of black and white movie clips to play with, use the easy voice recorder to create the conversation for the clip and then send it our to your friends.