Jul 3, 2007

Hero Honda Pleasure: Freshened up

Actress Priyanka Chopra on a Hero Honda PleasureHero Honda announced that it managed to hold dropping sales to -8.4 per cent over the year. Selling 2.55 lakh bikes, India's biggest bike maker is still selling around a lakh more than Bajaj, and reported 50+ per cent market share as well. Hidden in the release though was the news of a re-freshed new Pleasure. Which means altered stickering, and whether you like it or not, Priyanka Chopra will not be attached at the hip to the scooter like in the pick. She is the new brand ambassador, though. I quite like Ms Chopra in the ad, I must admit.

For those who came in late, the Pleasure is the Honda Activa/Dio with slinkier new bodywork aimed solely at women riders. That usually won't stop the man of the house from taking it out for a spin, but that's the spiel. Hero Honda has also created some 'manned' by women showrooms for the ladies, including a pick-up service in the event of a breakdown and a lady-rider club of sorts as well.

No comments: