Nov 23, 2007

Festive season not ending for Bajaj

Press release from Bajaj...

Festive season goes on for Bajaj.
  • Demand upsurge continues for Platina and the XCD (Exceed) 125 DTS-Si
  • Platina festive offer extended till December 2007
Mumbai 23rd November 2007: The festive season beginning with Navratri and ending with Diwali as expected saw a massive demand jump for the range of Bajaj Motorcycles. So much so that many dealerships ran out of stocks of the Bajaj Platina and the recently launched XCD 125 DTS-Si. However, what is hugely encouraging is that this demand upsurge continues even post the festive season with an estimated 50,000 customers waiting to buy the Platina and 20,000 numbers waiting for XCD 125 DTS-Si.

Bajaj Auto’s newly launched XCD has proved to be a huge hit with the customers with 100,000 bikes to be on road within three months of launch. To meet this sustained demand the company is rapidly ramping up the production for XCD to 75,000 numbers per month. The attractive price-off on the Platina has also met with a stunning response resulting in a waiting of 15 days or more at several dealerships even post the festive season.

According to Amit Nandi, GM Marketing Bajaj Auto, “The XCD’s compelling package of outstanding fuel efficiency, 125cc performance and fresh-new styling has received very high degree of consumer acceptance across the country. Our ability to sell is only constrained by our inability to produce more. On the basis of the market response and sales growth, ‘XCD’ is proving to be a ‘knock-out-performer.”

Added, Amit Nandi, “There has been a tremendous response from our customers on the Platina festive offer. The bike offers unbeatable value at an ex-showroom price of Rs30,000. We have extended this offer till the year end so as not to disappoint our committed customers.“

The Festive period it seems does not end for Bajaj.

1 comment:

Anonymous said...

If the Platina is selling for Rs. 30,000/- then at what price is the CT1000 selling?

Since the performance of XCD is similar to 100cc bikes, it makes sense to swallow the ego and buy a cheap looking CT100 and save the money in long run?