May 23, 2007

Motorsport: Castrol Power1 Throttle Max

Here is the announcement for the 2007 Castrol Throttle Max series

  • Throttle Max in second season
  • 11 city biking championship
  • Champion to witness Moto GP in Malaysia
Mumbai, 22 May 2007 — Castrol India Ltd. is back with maximum throttle yet again to identify India’s most passionate and skillful biker with Castrol Power1Throttle Max 2007. After the success of Throttle Max 2006 across eight cities, the hunt for the most skillful rider now spans eleven cities in India. Two winners from each of these cities will compete against each other at the finals which will be held in Indore on 16 June 2007. The Castrol Throttle Max event provides a platform to passionate bikers to prove their grit, determination and skill. This weekend the event will take place on Saturday, 26 May 2007 at the Chitrakoot Grounds located near Fun Republic at Andheri West from 9:00 am onwards. Registrations for the event will take place at the same venue on Friday, 25 May 2007 between 3 pm and 6 pm

Actor and brand ambassador for Castrol Power1, John Abraham said, “Castrol is inextricably linked with the spirit of biking and adventure and Castrol Power1 Throttle Max is the perfect platform for bikers to unleash their talent and passion for biking. I am happy that Castrol is pursuing this challenge this year as well so as to reach out to every biker and to increasingly promote the spirit of biking in India. Throttle Max has also proved to be an event that brings the entire biking brotherhood of India together. The two winning bikers are going to get that once in a lifetime opportunity to watch the Moto GP in Malaysia along with me. I am certain that passionate bikers are not going to miss this exciting chance to participate in the event”.

Mr. A. S. Ramchander, Executive Director, Castrol India Ltd. said, “Castrol Power1 Throttle Max was conceptualized because we at Castrol understand and associate with the passion of bikers – given our own passion to create cutting edge products and services that allow bikers to get the best out of their vehicles. The Trizone Technology, which goes into our motorcycle oils, exemplifies that “with Castrol”, its more than just oil, its Liquid Engineering.”

Around 1000 riders are expected to participate in this exciting event across the country.

The finals will be held at Indore on 16 June 2007. The participants have to complete three stages on a dirt track - an open straight stretch, obstacle course and a wiggle-woggle section. The winner will be chosen based on a point system.

Participants can compete in two categories:
  • Stock bikes up to 125 cc (4 stroke, Indian made)
  • 126 cc to 250 cc (4 stroke, Indian made)
The Castrol Power1 Throttle Max champion in each category will get to travel to Malaysia with John Abraham to watch the Moto GP 2007.

Further details about the event and entry forms can be obtained from

Schedule of Castrol Power1 Throttle Max:
Location I
Location II
28 April 2007
5 May 2007
12 May 2007
19 May 2007
26 May 2007

2 June 2007
Jaipur Ahmedabad
16 June 2007
Finals at Indore

About Castrol Power1 Throttle Max:
Castrol Power1 Throttle Max is a 12 city mega event organised by Castrol India Ltd. The event aims to discover the most skilled rider in the country. The Castrol Power1 Throttle Max National champions (one in each category – up to 125 cc and between 126 – 250cc) will get an opportunity to be Castrol’s guest at to watch the Moto GP 2007 in Malaysia.

About Castrol Power1:
Castrol Power1 is a top grade bike lubricant specially engineered to meet the high performance requirements of latest 4 stroke bikes. Castrol has been associated with Moto GP – the ultimate contest of man and machine in the biking world, for several years. Castrol Power1 – which is available globally in over 30 countries, incorporates all the learning that Castrol has gained over the years while developing racing technology. Along with a unique Power Release formula it incorporates Castrol’s trade marked Trizone technology, which ensures optimum protection for a bike’s three most critical parts – engine, clutch and gear. For enthusiast bikers, Castrol Power1 makes the difference.

About Castrol India Limited
Castrol India Limited is a public limited company in which 70.92 % of the paid-up capital is held by Castrol Limited, U.K which is a part of BP Group worldwide. Starting off as a trading unit in India, Castrol has grown to become the largest lubricant company in the retail automotive segment. Castrol has constantly demonstrated its commitment to Indian consumers by offering world class products, backed by the highest level of customer service. Castrol India is acknowledged as the technology leader in the Indian lubricant industry.

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