Xenitis Rock100 Press Release

Here is the official press release on the Xenitis Rock100... My previous post on the bike is here

Global Automobile’s Rock100 - Revolution in Automobile Industry in India

Global Launches Rock100 the Lowest Ever People’s Bike in India @ Rs 19,990/- with Milage of 125KM/Litre

Global Automobiles, A Xenitis Group company heralds Automobile Revolution in India with the launch of Rock100, the People’s Bike with Lowest Ever Price and never before Mileage by any 2-wheeler in India.

Within 7 months of 2-wheeler factory inauguration, Global is all set to storm into 2-wheeler market in India with the launch of 100 cc Bike with 125 km/litre Mileage and Lowest Ever Price at Rs 19,990/-

Designed and developed completely by Global Automobile R & D , Xenitis aims to introduce a revolutionary product that offers unprecedented combination of never before Maximum Mileage, High Performance and Lowest Price Point.

The People’s bike is all poised to create automobile revolution in India with highest ever penetration in rural, semi urban and urban areas.

Mumbai, November 7, 2007: Xenitis Group is all set to herald Automobile Revolution in India. In keeping with the promise of national roll out of 2-wheelers within 6 months, Global Automobiles Pvt Ltd, A Xenitis Group company, the first 2-wheeler manufacturing company in Eastern India has unveiled the much awaited People’s Bike @ Rs 19,990/- in India.

Christened “Rock100”, the 100 cc Motorcycle will catch the fancy of 2-wheeler enthusiasts with its unbelievable Mileage of 125 km /litre and mass affordability factor. Designed and developed completely by Global Automobiles R & D, Xenitis group is committed to provide a Revolutionary People’s Bike that can be availed by common people across the country.

Rock100 is featured with 4 Stroke Engine, Electronic Self Start and Kick Start Facility, Tachometer, Gear Indicator, Aerodynamic Headlight with Halogen Bulb, Sporty Indicators and much more. Global Automobiles has set up the first 2-wheeler manufacturing factory of eastern India in Hooghly District, West Bengal in February, 2007 inaugurated by the Hon’ble Chief Minister, Shri Buddhadeb Bhattacharya. “Xpression” the first 2-wheeler from the stable of Global Automobiles was launched in April, 2007 in the august presence of the Hon’ble Chief Minister. Within three months of launch of Xpression, the next to follow was the Xpression Plus a product extension in 125 cc category was launched by Global in August, 2007. Both these feature rich performance bikes with fuel efficiency registered enviable sales figure across Bengal through 200 dealer points. Global also ventured into Northeast and made its presence strong there as well.

Speaking on the occasion, Santanu Ghosh, Chairman & MD, Xenitis Group [in pics on/with the motorcycle] commented, “We are going aggressive for an all India launch of this revolutionary Rock100 the 100 cc performance motorcycle at lowest ever price point by any 2-wheeler manufacturer in India. This will cater to the requirement of the common people of our country. There will no more be an out of reach 2-wheeler for anybody in the country. Rock100 will also be a rocking product in the remote areas where finance is not available and also will keep the 2-wheeler market steady even without depending on retail financing. We do believe that sub 20 K bike would bring in automobile revolution in India. We are confident to carve a niche for ourselves in the 7.6 million 2-wheeler market with our state-of-the-art technology, affordable pricing and strong distribution channel”.

Rock100 is a 100 cc bike with a robust masculine look complemented with unmatched style and excellent performance. Rock100 is featured with 4 Stroke Engine, Electronic Self Start and Kick Start Facility, Tachometer, Gear Indicator, Aerodynamic Headlight with Halogen Bulb, Sporty Indicators and much more. The Lowest Ever Price Point @ Rs 19,990/- and the Maximum Mileage of 125 km/litre are the two factors that would enable bike to penetrate into the mass market across the country.

“Our 2-wheeler factory has the capacity to churn out 3.6 lacs 2-wheelers annually. Today the company has taken order booking of 1.6 lacs 2-wheelers to be supplied till March 2008 from all India distributors and booked a sales turnover of Rs 400 crores for the current financial year. The company has also got confirmed export enquires from Middle East, Russia, Nepal, Bangladesh, Sri Lanka and some African countries”, added Ghosh.