Ceat Tyres: Safety Campaign

Ceat just launched a New Year's Eve/Night safety campaign. I thought I'd pitch in by posting the full release here

Drive Safely into the New Year
CEAT Ltd. partners with the Mumbai Traffic Police to promote safe driving

Mumbai, December 28, 2006: Mr. Satish Mathur, Joint Commissioner of Police (Traffic) together with Mr. Arnab Banerjee, Vice- President – Sales & Marketing, CEAT Ltd launched an Educational Campaign to promote safe driving at the Traffic Police Headquarters today. Indian tyre major - CEAT Ltd. has partnered with the Mumbai Traffic Police with an aim to prevent drunken driving in the city this New Years.

Mr. Satish Mathur, Joint Commissioner of Police (Traffic) said “The Mumbai traffic Police over the years has done some pioneering work in promoting road safety in Mumbai. This year we have partnered with CEAT Ltd for further strengthening this cause”.

Mr. Arnab Banerjee, Vice- President – Sales & Marketing, CEAT Ltd. said “CEAT Ltd is proud to be associated with the Mumbai Traffic Police for the cause of road safety. We are a part of Mumbai and it is our pleasure to be associated with this cause. Let us have a great fun without making our fellow Mumbaikars unsafe”

The main objective of taking on this Campaign is to create awareness and emphasize the importance of safe driving thereby attempting to address the safety aspects of vulnerable road users – pedestrians and fellow motorists. Drunken driving is a menace, which needs to be countered swiftly. Youngsters need to be educated instead of putting undue pressure on them.