Hero Honda CD-Deluxe Release

This is the full press release of the launch of the new Hero Honda CD-Deluxe. Sorry for posting it so late.


HERO HONDA SET TO REDEFINE 100CC ENTRY SEGMENT WITH NEW CD DELUXE & CD DAWN

• A COMBINATION OF STUNNING LOOKS WITH NEW ENGINE & FUNCTIONAL FEATURES FOR PERFORMANCE & RIDING COMFORT
• NEW LAUNCHES SET TO CONSOLIDATE UNDISPUTED LEADERSHIP IN THE TWO-WHEELER INDUSTRY

New CD Deluxe comes with:

• A new 100cc engine for improved performance.
  [Supposedly almost all-new. Means intake/exhaust header tuning plus minor tweaks, mostly involving upgrading the bike in terms of roller-rocker followers and stuff]
  
  
• Body colored full rear cowl & sporty 3D graphics
  [Inevitably]
  
  
• New stylish visor with trapezoidal multi reflector head light
  [Yeah, cool. Whatever]
  
  
• New fuel tank with knee grip & unique 3d graphics
  
  
• Aluminium die cast rear grip
  [As in cool grab rail]
  
  
• Multi reflector tail light
  [So?]
  
  
• User friendly 2 step adjustable rear shock absorbers
  [Since five-step were too hard for us to grasp, evidently]
  
  
• Lockable main stand - added anti-theft feature
  [Simple: Carry a 7-lever Nav Tal lock wherever you go. But no space on the bike for it and not included in the price]
  
  
• Stylish muffler protector for the safety of the co-rider
  [Translation: We even gave it a heat shield. Aren't we great?]
  
  
• New console with fuel gauge
  [Sticker guys not having enough to do eh?]
  
  
• Broad seat for enhanced riding comfort
  
  
• More ground clearance, 165mm - to take on all type of roads

New Delhi, December 1, 2006: In keeping with its track record of bringing in path-breaking innovations, Hero Honda, the world’s largest two-wheeler manufacturer, is yet again set to redefine the 100cc entry segment with the launch of its New CD Deluxe & New CD Dawn which come with stunningly attractive looks, and a new engine.

Close on the heels of the blockbuster 150cc CBZ X-treme, the launch of New CD Deluxe & CD Dawn, with a new 100cc engine here today, is in line with Hero Honda’s strategy to augment the momentum of top line growth and consolidate the company’s overall superiority across categories.

The new 100cc engine has been perfected after a series of refinements, achieving an unprecedented combination of functional utility and aesthetics. So the customer can look forward to getting top-class fuel-efficiency along with power. The New CD Deluxe has a higher ground clearance at 165mm, to take on all type of roads without compromising on rider’s comfort.

The aesthetics of the motorcycle have also been designed keeping in mind the likes and desires of customers in this segment. The New CD Deluxe sports a new stylish visor, which lends it a stylish persona and contemporary looks, further strengthened by the contemporary shape of New Trapezoidal Multi-Reflector Headlight.

The motorcycle comes equipped with a big and elegantly contoured new fuel-tank with Knee grip & unique 3 D Graphics. The New Multi reflector tail light accompanied with Body-colored Full Rear Cowl & Aluminum Die Cast Rear Grip gives CD Deluxe a complete rejuvenated look. The 3D graphics lend the bike a distinct shape and a sporty look that gel perfectly well with the overall body design of the motorcycle.

The seat of the CD Deluxe is also broadened to offer enhanced comfort to the rider. CD Deluxe comes with a User friendly “Adjustable” Rear Shock Absorbers. The stylish Muffler protector adds to the safety of the co-rider, while also adding to the beauty of this latest to-be trend-setter in its segment.

Unveiling the new motorcycle, Mr. Brijmohan Lall, Chairman, Hero Honda Motors Ltd. said “We at Hero Honda have always believed in setting standards for the industry by offering products which do not just meet, but go beyond customers’ needs and desires. Every aspect of the motorcycle – from technology, to its looks and rider comfort – has been addressed keeping in mind customer requirements and feedback. It is a perfect amalgamation of style, endurance and performance. The bike is a result of dedicated market research focusing on the requirements of customers who want value for money.

Mr. Pawan Munjal, Managing Director, Hero Honda Motors Ltd., said, “These two new launches are reiteration of our trust and belief in the 100cc entry segment. We believe that as new customers come into our fold, many of them will be looking for value-for-money products in the 100cc segment combined with attractive looks. These to new launches fill that need gap, and I am sure the New CD Delux and CD Dawn are going to infuse a lot of fun and excitement into this segment.”

The New CD Dawn comes with a completely new engine with improved performance, large and powerful round multi-reflector head light, new fuel tank with knee grip and striking graphics, multi reflector tail light, user-friendly 2-step adjustable rear shock absorbers, matte black full rear cowl and matte black rear shock absorber spring, lockable man stand-added anti-theft feature and broad seat.

With this, Hero Honda has already launched as many as six new models including variants. With two more new launches in the offing in the following months, the company is set to strengthen its position across segments.

CD Deluxe and CD Dawn will be available in four vibrant colours and 5 Stripe combinations – Black (2 stripe combinations), Candy Blazing Red, Classy Maroon Metallic & Boon Silver Metallic.

• The CD Deluxe is attractively priced at Rs 34,900/- (Delhi ex-showroom).
• The CD Dawn is attractively priced at Rs 31, 900/- (Delhi ex-showroom).