Feb 17, 2007

Press release: 'Ghost Rider' Bus vroom's……..on the Bombay – Pune highway!

Sorry, but I just had to blog this... heh heh!

Mumbai, February 17, 2007 : Continuing their tradition of promoting their films with truly innovative marketing ideas…Sony Pictures Releasing Of India Ltd which is releasing the action and special effects blockbuster 'Ghost Rider' starring Nicholas Cage and Eva Mendes on February 23 rd…has now unveiled the Ghost Rider Bus!

This innovative and unique Outdoor concept involves a huge Volvo Bus which operates on the Mumbai Pune route. It is so creatively painted… that when the wheels of the bus turn, it looks as if the wheels of Ghost Rider Hellcycle Bike painted on it are the ones that are actually turning! [This is why I had to blog this. What an idea! Amazing, outstanding, etc.]

This Ghost Rider Bus is so startling and eye-catching that heads immediately turn and traffic invariably slows down to take a look at and fully admire this large canvas piece of automobile art!

Speaking about their tradition of film marketing innovations, Harshavardhan Gangurde – Manager Marketing , Sony Pictures Releasing India, says "The 'Spiderman' Train from Churchgate to Borivali and 'The Da Vince Code' Art Frame Hoardings are two of our earlier marketing innovations which created a huge buzz! This time round we felt there was a unique thematic fit between this huge Volvo Bus and the Ghost Rider Hellcycle which is so creatively p resented on it… .both being larger than life."

So if you're headed down the Mumbai-Pune Highway…don't be startled if you suddenly see this remarkable piece of automobile art on wheels pull up alongside and vroom…past you!

About Sony Pictures Releasing Of India Limited:
Sony Pictures Releasing of India Limited is a part of Sony Pictures Releasing International, which in turn is a division of Sony Pictures Entertainment (SPE).

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.

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